⟞ Our philosophy ⟝
This is not just a recipe platform. It is a point of view about food, time, creativity and the kind of life we want to live inside of.
01
The vision
Making mindful, holistic & planet conscious eating an accessible reality for everyone through the transformation everyday cooking into a joyful, empowering life skill
02
The mission
Our mission is to unlock the joy of cooking by providing inspiring ideas & ready-to-use insights the modern individuals need to make mindful nourishment a habit, tapping into the creative inner, that is shaped by our experiences & fueled by our senses.
⟞ The pillars. Our nine convictions ⟝
The values that shape every recipe, illustration and post we make. Read them as a compass, not a rulebook.
01
Cooking is a tool for mindfulness
By engaging our senses (smell, taste, sight, texture), we care about our well-being and nourish our body, our mind & our soul. Cooking can be a healing power, as it helps us to hit pause in our busy life and immerses our entire being in the present.
02
We can reduce our foodprint
We strive to use locally sourced whole foods as much as we can. By optimizing the usage of our groceries and offering a range of different dishes that highlight the same ingredient, we directly and measurably have an (positive) impact on food waste and our monthly expenditure budget, taking real steps to more sustainable cooking.
03
Vegetarianism as choice for animal & environmental welfare
By making a conscious, informed decision and staying aware of the footprint of each dish, we can move away from eating meat and contribute to a better future for our planet.
04
Balance in health, quality & price
By keeping true to our realities (physical and financial limitations, personal context, wants & needs), we can only strive to achieve a balance in our life.
05
Our artistic side & experiences are part of our recipes
Food is another expression of our artistic side and like the written art, it is inspired by everything that surrounds us. Either through our work, our music, our artistic creations or our food, we find ways to express ourselves. We connect these hidden threads and surface them, through a mix of art, utility & food.
06
Knowledge is power, but information can be overwhelming
We believe the modern individual can learn and grow the habit of making their own meals, given the information is in reach, well structured, well packaged and easy to digest.
07
Learning is lifelong
We do not claim to know it all or know ‘the best’ way, as that is a personal matter. We continuously learn and we incorporate new knowledge in what we do and what we bring forward.
08
Trying a new recipe should not require a full grocery list
By offering swap ingredients and alternatives, we encourage ourselves to try new recipes while keeping in mind the budget, as well as the seasonality of ingredients in different regions of the world.
09
Artisanal (home) cooking is for anyone & for everyone
We believe that making and sharing meals brings people closer, as it is engaging and nourishing. By getting inspired and having access to easily digestible, easily retainable information, we can make eye-catching, memorable dinners parties for ourselves, our friends & family in the comfort of the place we call home.
⟞ Our story ⟝
Alex & Nathalie · Amsterdam → Catalonia · 2020–present
We are Alex & Nath ⟞ an economist-turned-product manager and a classically trained chocolatier ⟝ and this is how a burnout, two cats & a move to the Costa Daurada (Spain) became the foundation of Tonic Kitchen.
We met in Amsterdam at the beginning of 2020. Both of us were deep inside high-intensity careers: one navigating the relentless pace of health-tech, the other behind the kitchen doors, creating chocolate showpieces, inventing flavour combinations, pushing the boundaries of what food can be. We worked hard. We gave a great deal of ourselves. And for a long time, we did not notice the cost.
By late 2025, the exhaustion had become impossible to ignore ⟞ physically, emotionally & mentally ⟝. We made a decision that will be familiar to many millennials in the modern workforce: something had to change, and change radically. Within a few months we had sold our apartment, packed our lives into boxes, left behind our jobs and moved to Spain with our two cats, Finn & Mango. No clear plan. Just the conviction that a different context was necessary.
What followed was a long, ongoing process of healing and rediscovery. We sat in Vipassana retreats in Northern Thailand. We found ourselves on the yoga mat more consistently. We began practising mindfulness at home, not as a concept, but as a daily habit of seeking it all around. We reconnected with nature on the Catalan coast, picked up painting & sketching once more, started learning Spanish, and began seriously exploring our relationship with food: its environmental footprint, its science, its biology, its cultural roots, its artistic impact and ultimately irs power to slow us down and bring us into the present moment.
Cooking had always been something we loved doing together. But here, in a new place with more space and time, we began to dig deeper & connect threads we had not seen before: the art, the mindfulness, the social impact, the food miles, the carbon footprint, the chemistry inside our bodies, the balance between nutrition and quality, the limits of our unique, personal contexts and our budgets.
Tonic Kitchen was already taking shape.
It is a concept born out of shared love for food, genuine care for the planet, a nerdy curiosity about how everything works, an artistic sensibility that finds beauty in everyday things, and an honest understanding of how difficult it is to carve out quality time for yourself.
We balance & complement each other. Together, we generate the kind of grounded, practical value that makes mindful, plant-conscious cooking a joyful and sustainable habit.
---Written with intent, by TonicKitchen